





This identity system for river.new embraces clarity and precision to present the brand as modern, developer-first, and lightning-fast. The design balances a bold, monospaced logotype with a modular symbol mark, creating a look that is equal parts technical and approachable. The logo can stand alone as a compact square icon or be paired with the word mark for versatility across contexts, from app icons to social media headers.
The brand’s visual language uses a high-contrast dark background paired with vibrant green tones (#39F2AE, #1C3D36), evoking both innovation and focus. Clean typographic hierarchy is established through JetBrains Mono in ExtraBold and Bold weights, giving the brand a strong, contemporary voice without feeling overly corporate.
Motion and layout principles favor simplicity and structure — generous whitespace, grid-based compositions, and subtle transitions ensure the brand feels fast, deliberate, and professional. The result is a timeless yet flexible identity that scales seamlessly from small digital touchpoints to large-scale campaign applications.
Role: Brand Identity, Visual System, Digital Applications
Tools: Figma, Adobe Illustrator
Tools: Figma, Adobe Illustrator