This identity system for Jessica Lee Studio combines expressive craftsmanship with a clean, modern structure. The flowing monogram anchors the brand, pairing elegant calligraphic curves with a crisp sans-serif wordmark to balance creativity and professionalism. A refined blue palette and custom wave pattern create a cohesive visual language that feels polished, calm, and distinctive. Flexible lockups, clear hierarchy, and spacious layouts ensure the brand adapts seamlessly across digital and print applications, presenting the studio as a thoughtful, detail-driven design practice.
Role: Brand Identity, Editorial Design
Tools: Adobe Illustrator, Adobe InDesign
Tools: Adobe Illustrator, Adobe InDesign
